I just visited Apple's website to check upgraded MacBook Pros but actually my attention was taken by iPhone advertisements. Those three ads show in a very concrete way how iPhone works. Compared to Nokia, Motorola etc adverts these seem to be different. Instead of feelings they concentrate on examples how iPhone could benefit its user.

First two ads are nothing special after all, just showing common functionality which can be found from numerous phones. But the third add showed nicely how search and location services could be integrated. I wonder how well those services then function on real life.